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First Mover Advantage :
First-mover advantage is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of
resources that followers may not be able to match.
There are several advantages that can be gained from entering first.
-Scarce resources can be preempted, e.g. occupation of prime retail locations .
-Early profits can be re-invested in improving the resource base .
-Reputation will likely have the advantages that come from suppliers, distributors and customers who are familiar with and loyal to their products.
Nevertheless, there are two obvious drawbacks to being the first mover: cost and risk. Not only is it expensive to be a pioneer, but it is risky, as the first company in a particular market cannot benefit from knowledge of successes and mistakes of others.
